Blockworks expands ‘House of Brands’ model with acquisition of The Breakdown
This is a momentous step for Blockworks, and we are excited about the opportunities this collaboration unlocks for our community
I am excited to announce that Blockworks has acquired The Breakdown, a podcast and newsletter network founded by Nathaniel Whittemore (NLW).
The Breakdown’s offerings, including its influential The Breakdown podcast, YouTube channel, dedicated newsletter, and the Bitcoin Builders podcast, are now integral parts of the Blockworks family.
Mike and I first met Nathaniel in 2018. We had just launched Blockworks, and he had just launched one of the early crypto newsletters. In 2020, when we decided to start building our editorial division, Nathaniel became a pivotal advisor, helping us shape our vision for a crypto-native media brand.
Over the years, we’ve seen Nathaniel elevate The Breakdown into the most trusted daily podcast in the industry. What sets The Breakdown apart is not just its frequency — published six times a week — but its depth. It delves into macroeconomics, geopolitics, and major power shifts, always framing these discussions within their implications for the crypto world.
This acquisition marks a significant expansion of our podcast network, enhances our advertising capabilities, and broadens our distribution channels. It also strengthens our ability to cross-promote our events and research, furthering our commitment to delivering top-tier information to crypto professionals and investors.
Looking ahead, our plan is to establish The Breakdown as the flagship daily podcast of Blockworks. We are also thrilled to share that NLW will continue to lead The Breakdown podcast as its host.
The Bitcoin Builders podcast will become our flagship Bitcoin podcast – more on that soon.
This is a momentous step for Blockworks, and we are excited about the opportunities this collaboration unlocks for our community.
— Jason and Mike
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