Blockworks and Pete Rizzo launch Supply Shock — a new Bitcoin brand

I’m excited to announce that Blockworks and Pete Rizzo, the Bitcoin Historian, have launched Supply Shock, a new Bitcoin-focused brand. 

Bitcoin remains the most important crypto asset. Today’s historical levels of mainstream BTC adoption are driven by both retail and institutional interest from individuals to banks to nation states. Beyond those important developments, we also have a new wave of companies seeking to build on and extend the Bitcoin network in ways that are disrupting the crypto asset ecosystem. 

We believe there is no one better equipped to lead this discussion than Pete Rizzo. He is an exceptional talent, and one of the most tenured and respected voices in Bitcoin. 

Supply Shock will cover all things Bitcoin. Hosted by Rizzo and featuring interviews with the industry’s best builders and investors, the brand offers a unique, historical lens on Bitcoin’s current events and narratives. 

“With Bitcoin continuing to dominate the cryptoasset markets, I’m excited to bring a more focused conversation to one of the most exciting fintech media brands,” Rizzo said. “With nation states and builders embracing Bitcoin, it’s a historic moment for the asset class. I’m excited to educate a new audience about what’s come before – and what’s in store.”

In addition to the podcast partnership, Rizzo will also helm an upcoming Supply Shock newsletter and join our events talent roster. He will appear at the upcoming Digital Asset Summit in New York City and future Blockworks events. The launch also marks a premium partnership with Core DAO, which will power Supply Shock as the presenting title sponsor for the show’s first year. 

With the launch of Supply Shock, Blockworks will sunset its legacy macro/crypto show, On The Margin, and launch the new show in the former On The Margin feeds.

On a personal note, bringing Rizzo to Blockworks is a full-circle moment. 

In 2021, Rizzo and I went on a hike and talked about how Blockworks could grow into the editorial leader it is today. Not long after, Blockworks Editorial launched, in no small part thanks to Rizzo’s input. Now, I look forward to building the future of Blockworks together. 

This deal also represents the continuation of Blockworks’ House of Brands strategy, launched as a way to accelerate the growth and success of our many podcast and newsletter brands. 

Under this model, each brand cultivates its own unique audience of podcast listeners and newsletter readers, with the cumulative goal of building a highly engaged and sustainable audience. In a historically difficult media environment, this approach allows Blockworks to build a crypto media business capable of covering one of the fastest growing industries in the world.

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