YouTube Doubles Down on NFT Integration, Exec Says

Chief Product Officer Neal Mohan said NFTs allow creators to “make money in ways not previously possible” in a blog post on Thursday

article-image

Source: Shutterstock

share

key takeaways

  • CEO Susan Wojcicki said last month that NFTs could be another form of revenue for creators
  • YouTube competitor Meta will reportedly integrate NFTs into its platforms

YouTube elaborated on its NFT (non-fungible token) plans for 2022 in a blog post on Thursday, doubling down on the idea that the crypto assets could have a huge upside for its creators.

Neal Mohan, the video hosting platform’s chief product officer, said NFTs have “incredible potential” and allow creators to “make money in ways not previously possible.”

“We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans,” Mohan said. “For example, giving a verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect for creators and their audiences.”

NFTs, however, do not inherently transfer copyright over to new owners, so it is unclear how YouTube will achieve this. YouTube did not immediately respond to Blockworks request for comment.

YouTube CEO Susan Wojcicki also said NFTs could be another form of revenue for creators in a letter last month. The platform has not yet specified a timeline on its blockchain integration efforts.

Talks of YouTube blockchain integration follow reports from competitor Meta integrating NFTs onto its social media properties as well. The potential new features would allow Instagram and Facebook users to showcase their crypto assets on their profiles.

Shares of YouTube’s parent company Alphabet Inc. were trading 0.63% lower at $2,813 at the time of publication.

[stock_market_widget type=”accordion” template=”chart” color=”#5D25E5″ assets=”GOOGL,FB” start_expanded=”true” display_currency_symbol=”true” api=”yf” chart_range=”1mo” chart_interval=”1d”]


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research

article-image

For just $54, you, too, could send a memecoin 500% higher

article-image

Memecoins, tech, and inflation have dominated the first half of the year

article-image

As the Trump administration continues to test Fed independence, markets are beginning to react

article-image

An Aave interest rate shock prompted over 475,000 validators to exit and pushed stETH into a prolonged depeg

article-image

While Roman Storm’s team is set to present its case, it’s not yet clear if the Tornado Cash founder will testify

article-image

A wireless network inspired by lost drones is now helping telco carriers reach your phone indoors