Shalini Nagarajan

Sweatcoin, a move-to-earn platform that rewards users with crypto for the steps they take, has launched a new campaign that would reward one lucky individual $24,000 a year for simply walking each day.



The team said in a <a href="https://medium.com/sweat-economy/chief-walking-officer-win-a-years-salary-cef47c66ffcd" target="_blank" rel="noreferrer noopener">blog</a> posted Monday that it’s looking for a “chief walking officer” who will receive a monthly paycheck. All this person is required to do is walk an average of 5,000 steps a day, send a selfie to the Sweat Foundation every month and attend media interviews.



The “chief walking officer” title is just a prize draw, not an open position at the Sweat Foundation. Users wanting to enter the contest can do so via the Sweat Wallet app “for a chance to win the easiest paid role on earth, according to the blog.



Unlike Solana-based move-to-earn app, <a href="https://blockworks.co/tag/stepn">StepN</a>, users of the Sweatcoin app aren’t required to make initial payments or buy an NFT to start allowing the app to keep track of your steps. Another move-to-earn platform, StepWatch, offers free NFTs for access.



Using Sweatcoin, the app gathers movement data, and rewards users with an appropriate amount of the platform’s native token SWEAT.



People looking to enter the prize draw should have a valid Sweatcoin account and wallet. They’re also required to stake 25 SWEAT in the wallet and pay an opt-in fee of 1 SWEAT.



People based in the US, China, Russia, Pakistan or any restricted location based on Sweat’s <a href="https://sweateconomy.com/tnc" target="_blank" rel="noreferrer noopener">terms and conditions</a> are not allowed to participate. The Sweat Foundation’s internal team is also not allowed to take part.



Sweat Wallet is currently not available in the US due to regulatory restrictions, but is expected to roll out to US-based users from Sept. 12. That means US users can earn SWEAT, but are unable to transfer the tokens or self-custody them.



The prize draw runs from April 3 to April 16. A random draw will be used to find the winner within 7 days of the closing date. The prize won’t be paid out in fiat currency or SWEAT but instead in monthly installments of 2000 USDC or USDT.



Sweat Economy secured <a href="https://medium.com/sweat-economy/london-uk-july-26-2022-the-sweat-economy-team-behind-the-most-downloaded-health-and-fitness-71a57800a785" target="_blank" rel="noreferrer noopener">$13 million</a> in funding last year from investors including Electric Capital, OKX Blockdream Ventures and GSR Ventures. The app says its goal is to incentivize healthier living by rewarding users for moving through “sweat coins,” which it calls “airmiles for steps.”



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